I've spent over 7 years of my life as a marketing exec at Google (now Alphabet).
And during that time, I've spent over $500 million in ads.
Which lead to me generating multiple BILLIONS in return on ad spend.
And during that time, I've sharpened my skillset and uncovered a lot of insights that most ad managers never learn.
Insights that have enabled me to create winning campaigns for my clients and myself on demand...
Like how to think about the anatomy of ads, so you can see problems instantly where others don't see an issue.
Or how to create an ad strategy that guides prospects smoothly down the funnel, leveraging ad messaging for maximum impact and conversions.
Or how to use the Meta Dataset (aka FB Pixel), starting with the basics, so you can unlock powerful insights and optimize your campaigns and copy.
I can go on and on...
But if I have to sum up everything I know into one sentence...
It'd be that Facebook™ Ads success boils down to just 4 crucial steps: